Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this episode, Don explores digital innovation, revamped MarTech, decision impact, fostering collaboration, and much more!
On The Menu:
- Balancing Innovation and Budget: Leveraging digital toolsets for efficient innovation while managing costs.
- Catching Up in MarTech: Reimagining MarTech to improve the customer journey and meet benchmarks.
- Managing Impact of Difficult Decisions: Addressing delays and considering time to market, competitiveness, and KPIs.
- Overcoming Bureaucracy: Cultivating a collaborative culture at Qualcomm to foster innovation.
- Storytelling and Brand Development: Prioritizing a strong brand story for successful brand execution.
- Strategic Partnerships and Multi-Channel Marketing: Focusing on win-win partnerships and omnichannel approaches to reach diverse audiences effectively.
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