While doing research for this article, this writer found some pretty low-down stuff. Like, who are those people that title their videos suggestively, and inaccurately, might I add? Videos go viral for more reasons than that. Or, what about the accurate ones that are enough to make you queasy? I didn’t watch those, by the way.
I would hazard a guess and say that some of them were recorded under the influence of mind altering chemicals. So, is the New School Method of Cinematography? Get a camera, get stoned and get 9 million views!! In some cases, it seems to be true. Don’t misunderstand, it’s not acceptable in my philosophy to promote public intoxication. Besides, it’s illegal. OK, that said, there are a few things that I have gleaned that I’m not repulsed to share. Here goes…
- First and foremost, show no blatant ads. This will turn off anyone that happen to have heard about the video and word of mouth would stop here. This is not the desired result.
- Take creative license and be shocking! “Do Dead Ants Float in Milk? More at 11…” Make the viewer investigate further, hence raising the entertainment value.
- Optimize the title with keyword richness. And feel free to change it again when you reach the most viewed page. You may know more by then, who knows?
- Entice the prospective viewer with words like: secret tips, exclusive, behind-the-scenes, just released, just revealed and coming soon. Get them to anticipate something good in the release.
- Manipulate your thumbnail. Some sites, such as YouTube select a still shot somewhere in the middle of the video. This may not be the most intriguing one you could get. Skim through and select one that will arrest the attention.
- Design your video to be used in a re-mix. Having the ability to insert changes leaves opportunity open for you to make a series. And clips of your video may be added to a “Best of…” video sometime down the line.
- When you do make that series to accompany the first viral video, release the videos all at once to give the release more “viral weight.” There’s nothing wrong with capitalizing on the success of your initial creation.
- Send a link, email, tweet, note, and message to all of your friends, go to all of your forums and transmit over every available voice. Ask each of them to share it at least once or more if they can. If you let them know that you are trying to get on the most viewed page, I’m sure they’ll want to help you. Especially, if the video is funny.
- Remember to track your progress and tweak the content of your video to make it more appealing.
Some people advocate the use of (MPD) multiple personality discussions. I, on the other hand, do not. Don’t make up several different names on different accounts and have conversations or arguments with yourself. That’s a no-no. There are enough acceptable, legal ways listed here to get that video to go viral. And cheating takes half the fun out of it; don’t you think? Take the challenge, make the video, use the tips and go viral! You can do it!
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Monica Black is an Internet Marketing Specialist, Web Publisher and Social Media Advertiser, with her own company called, “Do It Yourself Social Media.” Go here For more up to the minute information, special tips or to connect with her on Facebook.
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