Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell.
Firstly, and importantly if you don’t have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free?
Video content is really powerful
In a world that is moving more and more online, content is king. And out of all this content, video content is some of the best. Many times people would rather watch information about a product or service online rather than read about it. Also, there is a chance that your video could go viral. If you make a video that is particularly good, emotional, funny, or something else, your video could have the potential to go viral in no time. What going viral means is that there could be thousands of people who will share your video with others they know. If it does really well, this could mean that your business is exposed to an infinite amount of people.
YouTube also appeals to a global and a local audience (perfect for local search success. Based on the types of keywords that you use, your video could be seen by people all over the world. You could even end up with clients from other countries if it all goes well. If you are worried about the reach going too far because you are just a local business, it is possible to change this so that you are only found by people in your region.
Demonstrate your expertise on YouTube
YouTube is fabulous for demonstrating your expertise. You can spend your videos giving away great tips, which help to show your viewers that you are the expert in your particular field. For many customers or clients that you are going after, they will have a choice between two businesses and you want to make sure that they pick you. If you have videos on YouTube that show why you are a good choice, this will help your business to stand out.
Make it once and let it sell for you
Just because you just spend a little bit of time on a video and then post it doesn’t mean the work your video is doing is all done. Making a video is like one of the best salespeople in the world. You only have to make the video once and then load it to YouTube. Then the video can go to work, being available any time of the day or night that someone wants to take a look at it. And for each new video you create, you are making a new salesperson. There is really no limit to what you can do with this.
YouTube provides the customer with a face
Sometimes what you need is to provide the customer with a face, a person they can trust, in order to form that connection to make the sale. And since it is impossible for you to go out there and meet all of your customers, creating a video that can do this work for you can really help If you are camera shy, you can make a video that is in PowerPoint and then add in a headshot so people can still see how you look.
Search engine friendliness
Videos on YouTube are very SEO friendly as YouTube is owned by Google. This is really important. When someone is doing a search online, it is likely that a video is going to hold onto a top spot during the organic searches. If this ends up being your video, this is a big deal because for one reason or another, and your hard work, your video is standing out above the other links. And of course, more people are going to see your video if it is a ranked high in search results, however much you concentrate on your onsite SEO tactics.
When it comes to marketing your business, there really isn’t a site that is better than working with YouTube. This website will allow you to make some content that will connect with the customers and if you do the process right, which we will discuss more in later chapters, you are going to get some of the best conversion rates and sales ever.
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