Influencer marketing is a marketing technique through which brands promote their products with endorsements from influencers online. Social media and blogs are home to the lion’s share of influencers even though other creators like podcast hosts can fit the bill too. Moreover, many a time, influencer marketing is just a part of brand awareness campaigns but helps in boosting sales and improving conversions as well. Hence, it’s evident that a clear and concise influencer marketing strategy is a must for improving your product’s success.
Like any marketing tactic, an influencer program takes deliberate targeting and planning. So, without further ado, let’s dive into this infographic blog and learn how to create an effective influencer marketing plan!
Influencer marketing is a hybrid model of old and new marketing tools. In other words, celebrity endorsement combined with modern-day content-driven marketing campaigns is the foundation for influencer marketing.
Some Facts About Influencer Marketing
1. Major companies see Instagram as their primary method of influencer marketing.
2. 40% of users on Twitter usually purchase products based on tweets from influencers.
3. 61% of the consumers usually trust a company if it is endorsed by their favorite influencer.
4. Brands usually utilize micro-influencers 10 times more than mega-influencers.
You can sign up with Outgrow’s 7-day free trial and get your influencers and micro-influencers to use interactive content to promote your products. The effect of influencer marketing combined with interactive content will surely boost your sales by a great number.
How to Create a Blueprint for an Influencer Marketing Strategy?
1. Determine Your KPIs, Budget, and Target Audience
The first step is to determine your KPIs which can be anything from creating content-oriented posts to increasing your followers. Also while setting up a budget, a company should keep in mind the reach of the influencer.
2. Determine Social Media Channels
To ensure that the campaigns are successful, the platform that is chosen should best represent the audience that the company is targeting. As different social media platforms are used by different demographics, leveraging the correct social media channel is crucial for targeting a large section of consumers.
3. Determine Posting Schedule
The schedule for uploading posts for an influencer marketing campaign should be well-planned and organized. This means that the schedule should not only align with key dates but also with corresponding marketing initiatives.
4. Verify Your Influencer
A brand should not go around choosing influencers willy-nilly. They should carefully verify that the influencers they’ve approached align with what their company stands for. Also, the product or offering should echo with the influencer’s audience.
5. Prepare a Brief for Your Campaign
To facilitate the creative process, a company should create a draft of what they are planning to do, it may include campaign needs, talking points, and goals. Allowing the influencer to be a part of the process is a must as they can show how to create interactive content that best works with their audience.
6. Draw a Contract
Before launching the campaign, a brand should have a meeting with the influencers to discuss their payouts, compensations, deliverables, licensing, posting schedule, and adherence to FTC guidelines.
7. Review Before Posting
A brand should always make sure that the content that the influencer is posting is agreed upon by both parties and aligns with the brand message. The schedule for posting should also be set to allow for some changes if needed.
8. Post your Content
Once reviewed and approved, the influencer should post the content on the social media channel. During this time, brands should monitor the accuracy, engagement and should document the campaign.
9. Amplify and Optimize Your Content
Promoting your content before and after the influencer posts can help reach larger audiences. Brands may choose to enhance the campaign by requesting the influencers to post the content on their own social media channels which can result in a stronger CTA.
10. Report and Review
Brands can gather all the indicators to review for a campaign report. Recording the social engagement is an important indication of consumers’ sentiment and their response to the campaign. By doing this brands can modify their influencer marketing plan for the future.
Keeping the above points in mind, you can now come up with the perfect blueprint for your influencer marketing campaign. And with an effective plan in place, you can get your influencer to properly endorse and spread your brand all throughout the world. The possibilities are simply endless. So start now!
A well-planned influencer marketing plan is everything you need to spread out the reach of your business through various social media channels.
So what are you waiting for? Get into the influencer marketing game ASAP and take your brand to new heights!
To improve your content marketing as well as influencer marketing efforts, try out Outgrow’s interactive content builder and create the most amazing and engaging content pieces. You can sign up for their free trial here.