While the website is the first of the most important items to own for advertising about your business, a company brochure is the second most important. You can explain what your business is all about, through words that best describe what your services are, and use images that can make the consumers relate with your products better. To have a hard copy of your brochure to refer to, is an impression that stays. But, whether an e-brochure or a hard copy does the trick better is completely dependent on how email-active your consumers are. Here’s highlighting what your brochure should contain:
WHO: Who is your company, what do you stand for and who are the main members of staff?
WHAT: What are you selling? Who uses it? What are the benefits of using it? What problems does it solve?
WHERE: Where is your business located? Where does the customer have to go to buy it?
WHEN: When is it available? What are your business hours?
WHY: Why should people use it in preference to other similar products?
Brochures come in all shapes and sizes, vertical and landscape. But, one of the most popular types is the Vertical layout- A3 page – folded once to make a 4 paralleled brochure. It should contain clear, concise information about your product or service, at the same time making it enticing to the consumer. Including a CTA (call to action) at the end of your brochure is like an invitation to the consumer to email, phone, or visit your premises for further information or to inquire more about your product. Equally important is the concept of incorporating images, info-graphics and pictorial icons to break up the text and make the brochure visually appealing.
WHO DESIGNS IT?
Graphic designers do the design and layout of brochures and copywriters write the words. In many cases, companies share the content themselves after a brochure map
Click here to see the brochures we have designed.
HOW DO YOU WRITE A BROCHURE?
Use the categories of who, what, when, where and why to decide what information to put in and write in simple, clear language. Unless you’re good at layout and design, you’ll need to hire a graphic designer.
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